Client Brief

This is one of the most important stages of producing a logo. Aside from our interest in building relationships with all of our clients, this is the time we get to pick your brain! You get to tell us what message your logo will convey, colors that speak to you, and other logos that stands out.

Research

Although our Creative Team is knowledgeable in multiple verticals, it’s important to assure that we are as educated as possible when it comes to your Company/Product. Think, think, think…

Color and Design Match

At TruInteractive, we have developed a well-thought out chart that corresponds to a users mood, urgency, trust, and overall appeal. Depending on the desired target of your logo, we will pair your suggestions with our knowledge to create a logo that best suits you.

Creative Board

After each team member has come up with ideas and concepts, we meet as a “Creative Board”. This is where we lay out sketches, rough drafts, font types, positioning style, color, etc. Not only is this a great place to give one another feedback, but also a great opportunity to grab ideas from our fellow team members’ concepts.

Developmental Stage

Your logo enters into a beginning stage, also known as “The Developmental Stage”. Here your logo is being tweaked, stretched, layered, reversed, merged; and all other ingredients that contribute to a masterpiece.

Client Presentation

Who greater a judge than you, the client? No one – and we believe in that at TruInteractive! The sixth stage is the most important because it is another opportunity to get feedback from you. If suggestions for changes are given, we will return to the logo and make any changes that need be.

Delivery

After your logo has been polished, it is ready for final revision. Upon approval – your logo will be sent to you within the selected format.

Celebration

After the final logo is submitted to the client, upon his/her approval we will celebrate!