TruWeb – An Evolution in Website Design

As with any design effort including branding, web design must:

• Match the brand
• Appeal to the target audience (personas)
• Reflect the audience’s perception of the brand

We believe that if your design doesn’t look better than the competition you won’t get the most out of your marketing spend. Your website is your best salesperson and today’s day and age, your website appearance says everything about the product/service you deliver. Apart from brand elements, your web design demands it’s own set of requirements:

Usability

Usability can be simplified to “How easy is it to find what you’re looking for?”. Most websites are confusing and lack the simple elements of being usable such as:

• Placement and prominents of elements
• Navigation design and word choice
• Integration of features

Ease of Use

Websites constantly evolve. Great web design can accomodate change and be easily managed through an intelligent interface that doesn’t require knowledge of html or other programming languages. Most web design companies will build a site so that a company is reliant on the web designers that built the site in order to make changes. We believe our clients should be able to manage their sites without the fear of continuing fees. All TruWeb sites are built using a CMS that is widely supported, easy to use, and extremely reliable.

Search Engine Friendliness

Either a website is built search engine friendly or it isn’t. All TruWeb sites are built with both site visitors and search engines in mind. Very few web design companies have the knowledge of how the search engines rank websites. The foundation of our company was built on search engine optimization starting in early 2000.

Clear Value Proposition

Countless times we come across sites that lack a clear value proposition to a website visitor. In addition to making that initial impact on the user’s perception, a strategy needs to be put in place that addresses why someone should do business with your company. Also referred to as “Conversion Optimization”, the art of building a site to convert (get a user to take an action) is something that is placed as a priority with every site we build. If you’re missing a clear value proposition, we’ll work with you to establish one.