Training

truman — Wed, 27 Jan 2010 22:00:28 +0000

Let our staff come to you…Sometimes it makes more sense to have in-house managers promoting your brand via Internet Marketing. We understand that and can assist you in promoting your brands.

Internet Marketing

truman — Wed, 27 Jan 2010 22:00:09 +0000

TruInteractive offers Affiliate Program Management & Creation services to help you establish an army of smart marketers for your brand.

Design & Development

admin — Wed, 27 Jan 2010 04:33:13 +0000

TruInteractive offers design and development services which can place your brand on a pedestal of leaders in your industry.

Google Changes SERP Layout

admin — Fri, 22 Jan 2010 20:28:32 +0000

As you may have noticed Google recently changed the layout of the SERP’s which looks somewhat similar to Yahoo & Bing. The new layout, which includes a left sidebar with quicklinks, a wider and more prominent placement of Google Maps, and deeper integration of universal search, will definetly have an impact on the click throughs to the organic results as well as result in more work for marketers.

Anatomy of the New SERPs Layout

Design

The new SERPs layout includes a new left navigation bar with advanced search tools to help the end user narrow down their search.

Also, the search bar at the top and bottom of the page has been widened.

Huge Google Maps

We all know the importance of local listings in Google maps but now the maps are HUGE! This layout will dramatically decrease the click through’s to organic listings and force businesses to expand outside of on-site optimization.

Advanced Search Tools (Left Nav)

Web Page Preview

In the left nav after you click on “show search tools” you’ll notice a slew of advanced sorting options to narrow your search. One very cool one is the “Page previews” feature which, when availabe, shows a web page preview (like Snapshots does).

Items for $

Search for “Costumes” and click on “More shopping sites” in the left nav under “show search tools.” You’ll see a few examples of sites that have been tagged by Google to show products for a certain price. The typical snippet taken from the meta description is replaced with items listed for a certain price.

Errors?

I did notice several errors, though. For instance the “Advanced Search” link @ the top of the page under the search box is broken. Also, the related searches sometimes aren’t so related. I searched drug rehab and Google suggested I “See also” rental cars and day spas.

Conclusion & My Thoughts

It will be interesting to watch the changes Google makes after reviewing stats on how users are reacting to the new layout. I do like the new layout and think in the long run it will be better for usability.