TruPPC – Pay Per Click (PPC) Management

Paid Search Advertising is an art. It demands attention to detail, creative copywriting, and a deep understanding of the search query intent. With TruPPC, 3 paid search managers work on each account to ensure profitability.

PPC for Beginners

Paid Search Advertising is the process of selecting a group of keywords that your audience uses to find your services/product. You determine the max CPC (cost per click) you are willing to pay, the amount you want to spend daily, and the location in which you want your ads to show. The idea is to define KPI’s (key performance indicators) that you will use to measure as ROI (return on advertising).

PPC for the Advanced

If you’re like many of the clients we’ve worked with you’ve likely hired several PPC Advertising agencies to manage your PPC campaigns. The challenge is that no agency has managed your account effectively or like you would. The challenge is those agencies have employees that are given a preset amount of time they are to allocate towards your campaign. Paid Search requires constant optimization. If you ever get to a point where your campaigns are on autopilot you’re not doing enough. We think outside the box. We get involved with the layout and design of your site, and we obsess about the ROI. If you’re ready to get results from your Paid Search Campaigns we’re ready to evaluate the impact we may have for you at no charge.

What Makes a Good PPC Company?

A good PPC Company obsesses about your campaigns daily. They go beyond PPC optimization and work on the page that you’re sending traffic to. They actually know the consumer and know what your competition is doing at all times. There are basic optimization principles that the PPC Company will follow but no two businesses are the same and with experience come results.

Beyond PPC Optimization

Conversion optimization is a major component of a successful PPC campaign. Beyond account structure, negative keywords, effective ads, knowing how to get a page to convert can make or break a PPC campaign. With a team of designers and usability experts, Tru offers a holistic approach to getting results.

Our PPC Management Process

Our process is the same for new and existing PPC accounts. We’ll study the competition, research the keywords, implement and optimize. If you have accounts you’ve been running we’ll spend a few days finding out what’s worked for you and what’s not worked for you. We’ll definitely leverage your data to make educated decisions moving forward. If you don’t have an account and you’ve never advertised, we’ll use tools to find out what’s been working for your competition and user our expertise to develop campaigns built to produce ROI.