TruContent – Website Copywriting Services
One of the most painful aspects of building a website is producing the copy. Even if you know your business, the task of being patient with producing the right copy for your brand can often take the sane minded individual into a black hole. The balance of producing enough content for the search engines and not too much content to overwhelm your site visitors is truly an art. Over the past 11 years we’ve worked with well over 200 copywriters and have planned over 20,000 pages of content. Since inception, TruInteractive has produced roughly 3,000 pages of unique content for it’s clients.
Website Content That Converts
The goal of your copy should be to get someone to take an action. The placement of headlines, the words used in paragraphs, and the tone and style of your copy can directly impact whether or not someone does take action on your offer.
Website Content that Ranks
The search engines want to rank sites that position themselves as an authority of a given topic. In essence, they want to rank sites that offer information specific to the user’s query, and all information related to that query. There’s speculation about a “magical” keyword density or a certain number of words on a page as a formula to get a website to rank amongst industry professionals that we don’t believe to be true. What we do believe to be true is that you offer “widgets” for sale, you need to talk about all different types of widgets that are available. This may mean even covering topics about “widgets” you don’t offer.
The TruContent Process
First, we start with a content questionnaire that you’ll fill out. The purpose of the questionnaire is to hear from you what you want as well as what makes your company unique. We’ll also want to clearly identify who your personas are so that we tailor the content to each persona individually.
Once we’ve reviewed the content questionnaire with you, our team of writers will produce a sample page of content for your approval. Once we’re all on the same page with the direction of the content we’ll move into production. Upon delivery, you’ll have the opportunity to review the content and request edits.