If you were to guess between the images above, which layout do you think would produce the majority of ‘Sign-Up’s? Most people tend to believe the image on the left would entice people to sign up before the image on the right. In reality – the image on the right is over 300% more effective.

When taking a deeper look into why visitors are more inclined to click on a buried sign up button, the reasons became clear. Visitors would rather click on something that entices something fun and cool. Instead of placing a boring (and standard) “sign up” button, use a more creative phrase such as: “Let’s Do It!” or “Let’s Go!” This will capture your audience’s attention and persuade them to pursue additional information.

Remember, a flashy call to action is not enough to grab the attention of your future audience. Although it helps to design an eye-catching button, that is not your only selling point. Another reason visitors were more inclined to fill out the form on the right is because the ‘sign up’ button was placed below vital information. Before suggesting a sign-up from your visitor; make sure to include supportive content, trusting indicators, Second CTA’s, and promotional images. They need to see what you have to offer, like what they see, THEN continue to sign-up. It is illogical to think someone would sign-up for something before seeking information.